Best ways to promote your Instagram profile

Start with the profile, not the post

Promotion sends people to your profile, so the profile has to convert. Before spending a minute on promotion, make sure your name, photo and bio tell a first-time visitor what they get by following you.

Put your profile where people browse

Posting more is not the only lever. Listings, directories and shared walls let people discover you while they are already in a browsing mood. A spot on a creator grid works around the clock and does not disappear down a feed.

• Add your profile to a permanent discovery grid
• Use the same handle across every platform
• Pin one post that introduces you to new visitors
• Share a single link rather than a wall of handles

Borrow audiences, then keep them

Collaborations, shout-outs and shared campaigns expose you to audiences you have not earned yet. When those people arrive, a clean profile and an easy follow turn a visit into a follower.